DANIELLE GRAY
Creative Director | Experiential Producer | Speaker
ABOUT
Designing connection through strategy, story, and experience.
I’m a creative director and experiential producer who designs and manages brand experiences. I bring the COOL Factor—Connection, Orchestration, Openness, and a Lived-In feel—to transform experiences into moments people remember, talk about, and return to.
My 15 years of experience spans content strategy, storytelling, event production, and brand development across B2B and B2C markets. I blend big-picture vision with sharp execution: shaping narratives, curating programming flow, directing on-site, creating content to promote, and building the connective tissue that turns attendees into community.
EXPERTISE
I shape the big idea and the details—so your story is clear, your brand feels consistent, and the work has real emotional pull. From concept to creative guidance across touchpoints, I help teams make brave choices that actually land.
Creative Direction
I turn vision into a live, human experience—designed with intention and executed with calm precision. From planning and show flow to onsite leadership, I make sure the experience feels seamless, connected, and true to your brand.
Experiential Production
I help you find the “why” behind your message—then build a content plan that serves your audience and supports your goals. Together we create a strategy that’s clear, sustainable, and ready to perform across channels.
Strategic Storytelling
CAPABILITIES
End-to-end creative production for brands, organizations and leaders who want experiences that land - not just look good.
Experience Design
Strategic design of live, digital or hybrid experiences that are intentional, emotionally resonant and aligned with your goals.
Onsite Production
Seamless execution, calm leadership and zero chaos on the ground.
Content Development
Compelling content that captures the heart and drives results - before, during and after.
Editing + Post Production
Polished, high-quality media that reflects your brand and is ready to share.
Management + Training
Strong leadership and knowledge transfer that builds internal capacity.
STATS
Experience you can feel—plus the numbers to back it up.
10,000+
Attendees Served
50+
Keynotes + Training
15
Years of Experience
$4M
Revenue Influenced
250+
Projects Completed
500+
Content Assets Delivered
PROJECTS
AMPLIFY A|E|C
An annual conference for marketing, business development, and communications professionals who work in the architecture, engineering, and construction (AEC) industry.
Led creative direction, live show production, script writing, and stage design for SMPS’s annual conference. Produced over 20 live experiences to 4,000+ attendees.
Creative Director + Executive Producer
LOST LECTURES
Executive Producer
Lost Lectures is an in-person gathering series for the intellectually curious and uncompromised — hosting intimate conversations around art, film, mixed media, and culture that are worth leaving home for.
Led all creative production from concept to curtain. Designed the stage, built the run of show, developed the storyboard, and art directed every stage element. Translated the brand's "conversations worth gathering for" ethos into a fully realized live experience.
AI LEARNING EVENTS
Learning Designer + Executive Producer
Produced and scaled in-person experiences, aligning program flow, speaker support, and onsite execution for over 800 attendees.
Concepted and built the AI Virtual Masterclass as a standalone learning series. Garnered 540% more registrations than average online programs. Directed the creative and content strategy to ensure each format delivered practical, role-relevant AI training and measurable value.
LINKEDIN LIVE SHOW
Creator + Executive Producer + Host
This show features thought leaders sharing practical insights, trends, and strategies—while bringing a more human, conversational element to highly technical topics.
Created, produced and hosted this LinkedIn Live show to showcase thought leaders and facilitators. Grew LinkedIn to +4,000 followers and YouTube subscribers by +185%. Show was requested by sponsors to be included in sponsorship package after one season.
VARIOUS VIDEO PRODUCTION
Creative Director + Producer + Editor
End-to-end video production—from creative direction (set, lighting, questions, interviews) to post-production support (selects, timestamps, edit notes, final delivery). Assets are built for both vertical and landscape formats to promote live experiences, activations, and other projects.
Owned brand strategy, go-to-market, and growth across product, digital, and experiential channels.
Won a $20,000 prize award in the Atlanta BeltLine Business Ventures pitch competition by articulating a clear market opportunity and growth strategy. Led the team to fulfill orders and expand wholesale partnerships, generating $250K in revenue within the first three years.
DOG BRAND: PAWS
Founder + CEO
TESTIMONIALS
"That #DGProduction was so on point! So happy I got to see you and you did a stellar job!"
Stephanie VanDyke
"You most definitely bring soul to everything you do - no question there!"
Brandy Little, FSMPS, CPSM
"It was an incredible conference and YOU are magic. You made me feel confident, calm and fully empowered to be my best self."
Katrina Kibben
"You definitely bring the COOL factor! Thank you for elevating SMPS!"
Andrea Story, FSMPS, CPSM
"Thank you for your efforts towards crafting yet another amazing Amplify!"
Jennifer Nix McGerald, CPSM
"You're a natural at hosting and storytelling, Danielle!"
Sesame Mish